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Driver Churn Prediction and Retention Optimization for Ola

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Driver Churn Prediction and Retention Optimization for Ola

🎯 Objective

To develop a robust and interpretable churn prediction model that can be integrated into Ola’s operations. This model will allow the company to identify at-risk drivers early and implement personalized retention strategies, ultimately improving driver satisfaction and reducing operational costs. This project aims to serve as a data-driven solution to address the ongoing churn problem in the ride-hailing industry while providing actionable insights for sustainable workforce management

πŸ“ Project Report

-You can access the complete project python file here - Python -You can access the complete project in pdf format here - Report

πŸ“š About Data

This study focuses on predicting driver churn based on a variety of driver attributes and operational data. By leveraging historical data from 2019 and 2020 for a segment of drivers, the goal is to build a predictive model to classify drivers into two categories: those likely to leave (churn) and those likely to stay.

Feature Description
MMMM-YY Reporting Date (Monthly)
Driver_ID Unique id for drivers
Age Age of the driver
Gender Gender of the driver – Male : 0, Female: 1
City City Code of the driver
Education_Level Education level – 0 for 10+ ,1 for 12+ ,2 for graduate
Income Monthly average Income of the driver
Country Name of the country where each customer resides.
Date Of Joining Joining date for the driver
LastWorkingDate Last date of working for the driver
Joining Designation Designation of the driver at the time of joining
Grade Grade of the driver at the time of reporting
Total Business Value The total business value acquired by the driver in a month (negative business indicates cancellation/refund or car EMI adjustments)
Quarterly Rating Quarterly rating of the driver: 1,2,3,4,5 (higher is better)

Outcome Insights and Reccomendations

-The bagging as well as boosting algorithms have performed well with a good resting accuracy. -These models could be used to predict the churn of drivers in a future percpective. -Promotional offers like reduction in commission rate etc could be provided to the drivers to prevent them from leaving. -From the feature importance, Tenure, Total Business value, Rating increment, and Age are found to be most important is deciding the churn rate of drivers from Ola. -Drivers could be classified based on the above matrices to coin targeted promotional features which will help bring down the churn rate.

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